Profile & Site Health

Saying a profile is incomplete is easy. Showing which field, measured against what, is hard.

Most audit tools print a generic checklist. Memin's audit is rule-based: every finding originates in a specific field and a specific measurement, and when that measurement was taken is written down.

What it's for

The question this answers

Every finding carries evidence

The data behind the finding, its measurement date and its confidence level sit next to it.

Doesn't treat unknown as missing

A field that couldn't be measured isn't marked "missing"; it's marked "not measured". Those are different things.

Profile health is scored separately from ranking

Two separate scores: how complete your profile is, and how visible you are on the map.

How it works

Three steps

  1. 1

    Profile fields are fetched

    Category, description, hours, photos, reviews, address and phone are read.

  2. 2

    The rule engine runs

    Each field is evaluated by its own rule. The rules are deterministic: same data, same finding.

  3. 3

    Findings are ordered by weight

    Fields whose effect can be measured go to the top; cosmetic gaps go to the bottom.

What you get

The audit isn't a list of fields to fill — it's a record of what matters and why.

  • Field-by-field findings with evidence and measurement date
  • A separate profile health score
  • Fields that couldn't be measured, clearly marked as such

Who it's for

Agencies onboarding a client

Establishing what's missing, with evidence, in week one sets up the whole engagement.

Who it's for

Businesses that haven't touched their profile in years

Most missing fields are filled once and never need attention again.

FAQ

Questions we get

Do I need to give you access to my profile?

No. The audit works from your profile's publicly visible data. Operations that require account access are a separate matter and not part of the system described here.

What does "not measured" mean?

The data for that field didn't come back from the provider. The field may be empty, or it may be unreachable; calling it "missing" without knowing which would produce a false finding.

How often should the audit be re-run?

After you change something on the profile. The only field that changes on its own is reviews; monthly is enough for those.

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