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Local visibility guides

Practical notes on measuring your Google Maps ranking, finding the gaps and tracking the work.

Local SEO

Local Rank Tracker: Why National SEO Tools Lie About Local

A national tool can report position 3 while you are invisible across half your service area. How local rank tracking works, how to choose grid size and radius, how to read the heat map, and what to ask of any tool.

5 October 202610 min read
Google Business Profile

How to Edit Your Google Business Profile: A Field-by-Field Guide

Where each field is edited, which changes wait for review, which ones affect ranking, and how to measure the result of a change you make.

4 October 20267 min read
Google Business Profile

Google Business Profile API: What It Can and Can't Do

What the API can read and write, how access is granted, and why ranking data is the one thing it will never return.

4 October 20266 min read
Google Business Profile

Google Business Profile Image Sizes: Logo, Cover and Photos

Recommended dimensions, file formats and aspect ratios for the logo, cover photo and business images — and why an upload gets cropped.

4 October 20265 min read
Google Business Profile

Google Business Profile Suspension: Why It Happens and How to Recover

Soft and hard suspensions, the most frequent causes, how the appeal works, and how to measure what the outage cost once the profile is back.

4 October 20266 min read
Google Business Profile

Google Business Profile Posts: What They Do and What They Don't

The post types, how long each stays visible, what can and cannot be claimed about their effect on ranking, and a realistic posting rhythm.

4 October 20265 min read
Local SEO

Local Pack Ranking Factors: Measured vs Merely Repeated

Most local ranking factor lists are survey opinion, not measurement. Separating what Google states, what can be independently verified, and what gets repeated without evidence.

4 October 202610 min read
Local SEO

The Google Map Pack: Why Three Businesses Win and You Come Fourth

How the three businesses under the map are chosen, why the same search returns a different three two streets away, and what has to be measured to get in.

1 October 202611 min read
Local SEO

Google Maps SEO: What Actually Changes Where You Appear

Which parts of Google Maps SEO have a measurable effect, which are overstated, which do nothing at all — and the order to work through them.

1 October 20266 min read
Local SEO

Local SEO Audit: A Checklist You Can Run Today

What a local SEO audit should actually check, which tool measures which part, and why a field that couldn't be measured must not be reported as a fault.

1 October 20267 min read
Local SEO

Citation Building for Local SEO: What It Is and What It Actually Does

Why directory listings affect local ranking, how many are enough, why consistency beats volume, and whether to do it yourself or buy a citation building service.

1 October 20267 min read
Google Business Profile

Google Business Profile Verification: How It Works and Why It Fails

The verification methods, why video verification became common, the most frequent reasons a profile is rejected, and what to do when yours is.

1 October 20266 min read
Local SEO

How Long Does It Take to Rank on Google Maps?

Profile changes usually show up in results within two to six weeks. Why it takes that long, and which changes surface faster than others.

30 September 20264 min read
Google Business Profile

Can I Rank in a City Where I Have No Address?

Short answer: to a limited extent, yes — but not the way you think. The difference between a service-area business and a fake address, and which one gets your profile suspended.

30 September 20264 min read
Review Management

Does the Number of Reviews Affect Google Maps Ranking?

Yes, but not the way you think. Volume alone isn't enough — recency, response rate and what the reviews actually say all count.

30 September 20264 min read
Local SEO

Why Does My Google Maps Ranking Change Every Day?

Because there is no single ranking. Location, device, search history and time of day all change the result — and that isn't a fault, it's how the system works.

30 September 20264 min read
Google Business Profile

How Far Does a Google Business Profile Reach?

There is no fixed radius. Reach varies with sector, city density and how many competitors stand between you — and measuring is the only way to see it.

30 September 20264 min read
Local SEO

Why Am I Not Ranking Higher on Google Maps? 9 Measurable Reasons

Everyone has a theory. This has none: nine measurable reasons you're not ranking higher on Google Maps, and how to check each one for your own business.

29 September 20269 min read
Local SEO

What Is a Geo Grid Rank Tracker? (And Why One Rank Check Isn't Enough)

A geo grid rank tracker measures your Google Maps position from many separate points instead of one. Here's how it works, which grid size to use, and how to read the result.

29 September 20268 min read
Local SEO

Share of Local Voice: What It Is and How to Measure Yours

Average rank can mislead. Share of Local Voice compresses your visibility across an entire area into one percentage. Here's how it's calculated and how to read it.

29 September 20266 min read
Tool Comparison

The 10 Best Local SEO Tools and Software (2026), Compared

We compared 10 local SEO tools that measure Google Maps rankings, with verified September 2026 pricing: geo grid tracking, heat maps, NAP consistency and client-ready reporting. For every tool we also name what it does better than us.

26 September 202614 min read
Local SEO

Backlink Strategy for Local Businesses: The Effect on Google Maps

Local backlinks are a critical factor in Google Maps ranking. City-level link building, local directories and why NAP consistency comes first.

5 August 20266 min read
Backlinks & Authority

What Is a Backlink? Eight Ways to Earn Quality Links

Backlinks are among the strongest ranking factors in SEO. What makes one good, how do you earn them, and which tactics carry risk?

3 August 20267 min read
Website SEO

Website SEO: Ten Techniques That Improve Your Ranking

The on-page and technical SEO work that moves you up in Google — from title tags and page speed to internal linking and mobile.

1 August 20268 min read
Local SEO

What Is a Grid Scan? Seeing Your Google Maps Ranking on a Map

"We show up on Google" is not a useful answer. Grid scanning reveals your real position at every point on the map.

1 July 20265 min read
Review Management

How to Collect Google Reviews: A Strategy for Businesses

Review volume and quality play a decisive role in Google Maps ranking. Here are ethical ways to increase yours.

22 June 20266 min read
Competitive Analysis

Competitor Analysis on Google Maps: Why Are They Ahead of You?

Why do competitors outrank you on Google Maps? Analyse them to learn what they do well — and where the gaps are.

15 June 20267 min read
Local SEO

How to Rank Higher on Google Maps: A Practical Guide

Everything that shapes where you appear on Google Maps: profile optimisation, review management, local SEO strategy and more.

10 June 20257 min read
Google Business Profile

Google Business Profile Optimisation: A Step-by-Step Guide

Optimising your GBP listing properly multiplies your visibility on Google Maps. Here is every detail worth attention.

3 June 20255 min read
SEO

What Is Local SEO? Getting Your Business on the Map

Local SEO is what makes nearby customers able to find you. This guide covers the fundamentals and the quickest wins.

27 May 20256 min read

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