Visibility Measurement

There is no single ranking. There's a ranking that changes with where you stand.

Google Maps results change with the searcher's location. A business that looks first from its own office may not even be in the top ten three streets away. A grid scan makes that difference measurable.

What it's for

The question this answers

Replaces guesswork with measurement

Instead of "I think we rank well", you get the number: what position, at how many points.

Exposes where you're invisible

An average rank hides the neighbourhoods where you never appear. Point-by-point measurement can't hide them.

Makes change comparable

Same grid, same keyword, same points. The difference between two scans is a real difference.

How it works

Three steps

  1. 1

    Pick the business and keyword

    Search for your business and enter the query a customer would actually type. Country and search language are resolved automatically.

  2. 2

    Set the grid size and radius

    A grid such as 7×7 or 11×11, and the radius it covers. A denser grid means finer detail.

  3. 3

    A separate search runs from every point

    An independent local search runs for each grid point, and your position at that point is recorded.

What you get

When the scan finishes you don't have a number — you have a map.

  • Your position at every point, on a colour-coded grid
  • Average rank, share of points where you're in the top 3, and points where you never appear
  • The list of businesses appearing above you at each point

Who it's for

Local SEO agencies

Instead of telling a client "we worked on it", you can put last month's scan next to this month's.

Who it's for

Multi-location businesses

You see, branch by branch, which location is invisible in which area.

FAQ

Questions we get

How big should the grid be?

It should cover the area you serve. For an in-city business, 7×7 over a 5-10 km radius is usually enough; 11×11 gives more detail for wider service areas.

Are the results real search results?

Yes. For each point, a local search from that location is queried; the result is measured, not estimated.

How often should I scan?

After you change something (profile, reviews, site). Otherwise monthly, using the same keyword and the same grid so results stay comparable.

How many credits does a scan use?

Credits are charged by the number of points scanned; a 7×7 costs less than an 11×11. You see the exact amount on the scan form before you start.

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