Competitive Intelligence
Generic improvement checklists tell every business the same thing. Rank Gap Analysis extracts the measurable differences between you and the businesses that actually outranked you in your scan, ordered by size.
What it's for
Including businesses below you would make the gap look smaller than it is.
One chain with thousands of reviews destroys an average and invents a gap that isn't there.
It says "15 of 18"; it never hides how many businesses were examined.
How it works
Only businesses that appeared above you in the scan enter the comparison pool.
Review count, rating, photo count and profile completeness — each one separately.
Immaterial differences are dropped; what remains is ordered by size and written up step by step.
What you get
Who it's for
Where your hours go is decided by the largest measured gap.
Who it's for
A few items with evidence behind them, instead of an endless to-do list.
FAQ
Because an average once gave the wrong answer. In a real scan the median of 16 competitors was 18 reviews while the business had 25 — it was ahead of 12 of them. One competitor's very high review count inflated the average and the system reported "you're 115 reviews behind". A median doesn't make that mistake.
If the sample is below threshold, no comparison is made. A gap derived from too little data misleads more than no gap at all.
Memin doesn't guarantee rankings. Closing measured gaps closes the distance to the businesses ahead of you; Google's ranking also weighs factors beyond these. The way to see whether anything changed is to scan the same keyword again.
Works together with
Creating an account gives you starting credits; run your first scan and see the result for yourself.
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