Google Business Profile Image Sizes: Logo, Cover and Photos
Recommended dimensions, file formats and aspect ratios for the logo, cover photo and business images — and why an upload gets cropped.
Images uploaded to a Google Business Profile get cropped when they're prepared at the wrong ratio — and the crop usually lands in the worst place: half the logo, the edge of the sign, the top of the product.
The problem isn't resolution. It's aspect ratio.
Recommended dimensions
| Image | Ratio | Recommended size | Format |
|---|---|---|---|
| Logo | 1:1 (square) | 720 × 720 px | JPG or PNG |
| Cover photo | 16:9 | 1024 × 576 px | JPG or PNG |
| Business photos | 4:3 | 1200 × 900 px | JPG or PNG |
File size should sit between 10 KB and 5 MB. The minimum resolution is 250 × 250 px, but an image that small looks blurry on a phone.
Why it gets cropped
Google fits your upload into its own frame, going by ratio rather than size. Upload a logo that isn't square and a square is cut from the middle; upload a cover that isn't 16:9 and the edges go.
The fix isn't a bigger file, it's the right ratio. A cover photo 3000 px wide but in 4:3 still gets cropped.
Where each image appears
The logo shows in the corner of the profile panel in search results, next to your review replies, and on the map card. It renders small, so fine detail and small text won't be readable.
The cover photo sits at the top of the profile — though Google doesn't always show it. It decides which image leads, and that decision varies by device.
Business photos fill the gallery. How many there are and how recent they are affects how active the profile looks.
What is measurable about photos, and what isn't
Measurable: whether your profile has photos at all. Google's own data compares profiles with photos against profiles without, and the difference is real.
Not measurable: the claim that "adding N photos a month earns you X% more clicks". No such data exists; the figures circulating in the industry are derived from a different comparison and repeated inaccurately.
The right thing to do is simple: have enough photos, make them real, keep them current. Setting a numeric target means working against something nobody has measured.
Three practical notes
- Don't use stock photos. People want to see the actual place; stock imagery lowers trust.
- Don't bake text into images. It can be cropped, and Google doesn't read it.
- Shoot inside and outside. The exterior shot helps a customer find the door — a practical benefit as real as appearing on the map.